Monday, January 28, 2008

Reza Identifies Specific Issues

This is the final comment copied from the original blog post. Reza identifies specific issues he has with the Story of Stuff. It was originally posted Monday, January 21, 2008 10:15:00 PM



Sigh... where to begin. Ok John. You lucked out, Paul and I couldn't get together tonight because I was at a Jazz gig. So here we go:

The two issues are 1) lack of accuracy and 2) persuasiveness. I do agree with paul that these are coupled. Let's go through and talk about point 1 first.

Pretty much everything she states about toxic chemicals is innacurate. I'm going from memory here, but this is a list:
1) She said somethings like 100,000 chemicals with only a few tested and none tested for synergistic impacts. Holy crap where do I start with this one.
- a) Much like with pharma, you need to go through millions of dollars of testing to get anything approved for production. You first identify potential hazard (carcinogenicity, teratogenicity, etc...) at astronomic doses, and then do calculate what humans could potentially be exposed to in "worst case" scenarios. Then you make sure that there is at least 100X less (often more like 1,000 fold lower) of that chemical in the worst case scenario than the LOWEST dose that caused ABSOLUTELY no effects in animal models. This is a simplified version of Risk Assessment.
- b) Synergistic effects? People have done almost a decade of research on just that. Potential synergistic effects of mixtures. The results of the billions of dollars in research? Bupkis. nada. Scare tactics at best.

2) BFR are neutoxiCANTS. They also save lives because they stop your mattress from burning when your house is on fire. I don't think they use them in pillows anymore, regardless the doses are really low (see risk assessment above). Despite all of this, due to media pressure people are actively looking for alternatives to BRF.

3) Toxicants all are concentrated in breast milk? WHAT?!?!?! That is about as nonsensical a statement as I have ever heard. While there are cases of very few, VERY FEW, lipophilic compounds that pool in certain tissues including breast milk; HOWEVER, people don't just ignore this fact. This is all part of the risk assessment. Babies are often the sensitive populations, so the risk assessments are done on babies.

4) Factory workers. I can't speak for companies that are ONLY in places like China, but US companies and international companies also do risk assessment for factory workers. Again, phantom issues that she is blowing WAY out of proportion and completely distorting the truth.

5) As an example that you can relate to: She says that computers go obsolete every 2 years. But she looked into this, opened her desk top and saw that they change only a little piece (we assume she means the CPU) with everything else staying the same. She also claims conspiracy because they make the new CPUs incompatible with the old ones. Do you feel this is an accurate representation of the truth? I can tell you that this is 100X more accurate than everything she said about chemicals.

Ok, so that is some of the accuracy stuff, there is more but I am running out of time. what about persuasiveness?

I would argue that she shoots herself in the foot on this because she pulls in political stuff that will likely turn off all moderates and republicans. It turned me off. here is a list:

1) The whole showing government as a tank. Why did she even go there? Isn't this a story about how we should be less materialistic and use less stuff? She is causing much of her potential audience to tune out because of her extremist opinions. And don't give me the "my friends want me to make it a tank but I think government should be for the people, by the people," etc...

2) Business should be bigger than the government. Why would we want an enormous government that wastes so much money/energy/brain power, etc... Again, this is politics that causes her to get off message.

3) So the media is to blame for everything else? The TV tells me to buy something so I go do it? It has nothing to do with my vanity? I don't need the TV to convince me that a 29" flatscreen monitor for my computer is cool. It is just cool. She continues to put the blame on everything except the individual. Again, she gets off message and will lose people.


There are a lot of other examples, but in the end I couldn't get over the HUGE distortion of truth and scare tactics that were used in this film. I think that it will likely convince people who were already convinced, further polarize the people who think tree huggers and their anti-business ways suck, and just irritate scientists due to lack of accuracy.

Ok, I'm tired. Is that what you wanted John?

Paul, now that John had his fill I would be happy to discuss offline. I think it would make for an interesting conversation. We can even invite poopy-pants to the call. Peace brother.
R

Why Not Just Call?

Paul and Reza discuss why Paul wrote a novel instead of picking up the phone. This back and forth is taken from the original blog post comments.




Monday, January 21, 2008 8:04:00 AM: Reza said...

What!?!?!
I can't believe you have time to write that response but you don't have time to discuss it over the phone! Boo.

We are talking about two different things here:
1) accuracy (or lack thereof) and
2) effective communication and persuasiveness.

Let's talk offline. Setup a time.
R



Monday, January 21, 2008 10:51:00 AM: Paul said...

It was the night of the second greatest game in Giant's History!!! I realize that I don't care but I figured you'd be watching!!!

So yes, yes I'll call...

My starting position for our future conversation is that they are not completely separate topics. Accuracy, simplicity and effective presentation are inexorably linked.

Talk to you soon my brother!


Some Friends Voice a Preference

The next day a bunch of our friends got on our case about taking the debate offline. We agreed to keep posting, thus this blog was born.

Frankly I (Paul) was glad to keep it on-line. I've debated Reza live, and it's not a fair match. I've lost a debate with him where he agreed with me but took the other side just for fun.

Paul Responds with his Perspective

This was Paul's response to Reza which was posted in the original blog comments Sunday, January 20, 2008 10:10:00 PM.





I'm not sure if the world is getting more complex, or I'm just paying more attention. Either way I agree that it appears more complex. For many people complexity acts as non-starter, a barrier-to-entry for critical thought, involvement and activism.

Clearly I'm not talking about you, but rather people that take a more dispassionate approach to our environment and their impact on it. I'd argue that this dispassionate group is a large majority of our population. Moreover, If we are ever going to get to a sustainable way of life, I'd argue that this population needs a catalyst to get them to start thinking about how their behavior impacts the rest of the world.

One of the things that impressed me most about The Story of Stuff was how they boiled down complex issues into relatively simple terms. I frequently see people present highly detailed and technically flawless information and have their message and goal go down in flames as a result of presenting at the wrong level of abstraction for their audience.

A challenge I often have is to boil down a complicated topic into something my audience will 1) listen to 2) relate to and 3) be willing to act on. Keeping in mind that the average (attentive) audience will only remember ~20% of anything presented, it is critical that I stay high enough up in scope that I don't bore or lose them. That often means sacrificing some of the detail and possible technical purity of the topic at hand.

With that in mind, when I consider The Story of Stuff as a catalyst for activating the public I'm impressed with it on several counts:

  1. It manages to keep people's attention for ~20 minutes while sharing information unrelated to American Idol.
  2. It boils down important and complicated topics in ways that are easily consumable by the majority of the population.
  3. It does not provide a detailed solution, call out a specific boycott-able culprit or dictate a specific action , but rather encourages people to learn more and provides some resources to get them started. (This one is absolutely critical.)
  4. It encourages discussion, debate and likely learning, even among people that know the specifics of some or all of the topics presented.

Its surprisingly difficult to craft a simple message about a complex topic with absolute regard to the purity of the subject matter. Being able to do so is what separates people like Einstein and Richard Feynman from the pack.

So when I look at The Story of Stuff, I judge it by how well it achieves its goal of engaging, educating and inspiring people. And rather than exploiting necessary simplifications and calling for specific actions, The Story of Stuff compensates for simplifications by encouraging its audience to learn more.

It takes a profound courage put an idea out to the public, dare people to ignore that idea, and then tell people they need to go learn if they want an answer to the challenge that idea raises. And even if the creators of this video are called out on the specifics and checkmated in a public battle of details and specifics they will have achieved their goal. They will have made people think.

Reza's First Response

This is a copy of Reza's first two comments. They were originally posted Sunday, January 20, 2008 at 8:54:00 AM.





What a strange mix of facts, spinning, truth, scare tactics, good points, superficial views of the real issues, honesty, and sheer lies.
As the world and these issues become increasingly complex, it becomes more and more difficult to know what is real.

As an example of a topic you know something about, listen to her argument about "disposable" computers and the little tiny piece that changes. That one minor example of all of the distortions and spin on the truth. The part that bothers me is these things are intertwined with a really good message. It makes you wonder about the validity of the things we don't know about.

Saturday, January 26, 2008

The Story of Stuff - A Must See

This is a copy of Paul's original review of the Story of Stuff. It was posted 2008-01-19.





George Carlin has a funny perspective on stuff but he doesn't talk about where it all comes from and where it all goes.

As I've been looking at my ecological footprint I started to get the idea that stuff (material goods) has a non-trivial impact on my environment. I was thinking about looking into it, but I wasn't sure where to start.

Then I saw the 20 minute video "The Story of Stuff with Annie Leonard" last December and was blown away. It is simply spectacular. The video is a fast paced look at our materials economy from start to finish.

Now I realize that the words materials economy sound gouge-your-eyes-out-with-a-melon-baller boring, but this video is just the opposite. No melon baller needed. Not even a soup spoon. "Brilliant, awesome, and funny" are responses people have to the video and if you don't believe me check out what the critics said.

I was so impressed with the content, the way they simplified a complex topic into a clear message, and how they made it entertaining at the same time, that I'm giving this video my highest rating of five exploding balls of hydrogen.


Video Links
The Story of Stuff video is available in large format at http://www.storyofstuff.com and in a slightly more blurry version here on YouTube.

If you happen on by my house, I ripped it to my iPod, so we can watch it on our wide-screen TV. After you see the video you'll really appreciate the irony of that one. So check it out, it's a must see.

The Division Bell

Two weeks ago I posted a very positive review of the Story of Stuff video. On seeing my post my friend Reza checked out the video and had a very different opinion of the video.

Reza and I usually agree on stuff like this, so our differing opinions on the Story of Stuff was a bit of a surprise. We started debating via comments on the original blog post which is a bit tedious. I tend towards uncontrollable verbosity and the comment window only fits a few sentences...

Just as we were about to take our debate off-line, some of our friends noticed the debate and actually asked us to keep it online. Tired of the comment system we agreed to move the debate to a joint blog.

So this is it. I'm going to copy the existing comments from my blog to this blog and we'll continue the debate here.